What purpose does product certification serve? Actually, both producers and consumers can benefit from standardized product certification, as it turns out.
Do you understand the purpose of product certification? If you are currently developing a product or service and intend to market it in the near future, you must not miss this opportunity.
With the advent of the era of free trade, the number of products on the market increased.
Industry participants must therefore improve the quality and standards of local products. Obtaining product certification for marketed goods or services is one method.
Product Certification Roles in Business Operations
One of the primary functions of product certification is to ensure that the products consumers receive meet eligibility requirements.
ISO (International Organization for Standardization), an international organization that focuses on product standardization, regulates the standard requirements.
What is an ISO?
ISO, also known as the International Standard of Organization, is an organization that sets international standards, particularly in the fields of the industrial and commercial revolution.
However, it can be interpreted that every company or organization that cooperates or competes on a global scale must use this standard to evaluate their credibility. This organization will provide world-class standards in a variety of ways.
Verified companies will have numerous opportunities to compete on the global market because they provide product quality assurance, which inspires greater consumer confidence.
On the basis of these standardization provisions, what are the functions and benefits of product certification?
1. In General
In general, product certification serves to increase market standards for goods and services.
The increased quality of these products is unquestionably an advantage for producers, as consumers tend to place more trust in products with a safety guarantee. Thus, the product’s competitiveness also improves.
2. Consumer side
From the consumer’s perspective, product certification serves as a conduit between brand interests and business actors or producers.
By adhering to appropriate and dependable standards, consumers and producers can appreciate one another. Consumer losses can also be minimized because brands’ products are guaranteed to be safe.
3. Regarding commerce and industry
Product certification serves to maintain production process order in the industrial world. In order for the company to realize greater profits through standardization.
In addition, the purpose of product certification in commerce is to serve as evidence of the following written guarantees:
That a product or service sold on the market has met the referred-to standards and has quality assurance. SNI certification is one illustration.
That the manufacturer of goods or provider of services has implemented an organizational quality management system compliant with international standards for the production of their products. ISO 14000, ISO 9000, and HACCP are examples of certifications.
The certification is also an indication that the quality and quality of the offered products are maintained, thereby protecting the safety and security of consumers.
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